Master Athletics Named Exclusive US Distributor for Oxdog Padel
Strategic Partnership Brings Cutting-Edge Swedish Padel Technology to American Courts

YORKTOWN HEIGHTS, NY – [1/9/2026] –
Master Athletics, a premier provider of high-performance racquet sports equipment, today announced it has entered into an agreement to become the exclusive United States distributor for Oxdog Padel. This partnership marks a significant milestone in the American padel market, combining Master Athletics’ deep distribution expertise with Oxdog’s revolutionary, technology-driven padel rackets.

As padel continues its rapid growth across the United States, players are increasingly demanding equipment that offers precision, power, and durability. Oxdog, a Swedish brand originally famous for revolutionizing floorball, has quickly become a disruptor in the global padel market. Their rackets are renowned for integrating advanced innovations such as the PowerRibs™ system for superior energy transfer, HES-Carbon (High Energy System) for faster reaction, and the RBS (Racket Balance System), which allows players to fine-tune the weight and balance of their racket.

"We are thrilled to bring Oxdog’s world-class engineering to the US market," said Ben Porter, Co-Owner and General Manager of Master Athletics. "Master Athletics has always been dedicated to helping athletes 'Master Their Game' through superior equipment. Oxdog’s philosophy—'Others Will Follow'—aligns perfectly with our commitment to innovation. Their attention to detail, from vibration dampening to customizable weighting, makes them the perfect partner as we expand our footprint in the padel sector."

Master Athletics, known for its strong presence in platform tennis and pickleball, will utilize its established network to place Oxdog products in pro shops, clubs, and retail outlets nationwide.

"The US market represents the next great frontier for padel, and finding a partner who understands the nuances of racquet sports was critical for us," said Joacim Bergstorm, CEO of Oxdog Padel. "Master Athletics has a proven track record of brand building and distribution excellence. We are confident that together, we will set a new standard for performance padel gear in America."

The full line of Oxdog Padel rackets, bags, and accessories will be available for purchase in late January, 2026, from your local Master Athletics retailer.

About Master Athletics
Founded with a mission to elevate the athlete experience, Master Athletics designs and distributes high-performance gear for platform tennis, pickleball, and padel. With a focus on precision engineering and player-centric design, Master Athletics empowers players of all levels to compete at their best. www.master-athletics.com

About Oxdog
Hailing from Sweden, Oxdog is a performance brand that challenges the status quo. Leveraging extensive experience in carbon fiber manufacturing and sports innovation, Oxdog creates padel equipment designed to boost performance. Their credo, "Others Will Follow," reflects their commitment to leading the industry in technology and design.

Ben Porter
General Manager – Master Athletics
ben@master-athletics.com

Joacim Bergstorm
CEO Oxdog Padel
www.oxdog.net